Saturday 26 April 2014

Questionnaire Research

What are questionnaires used for?
Questionnaires are a great method to analyze the opinions, expectations, general knowledge and much more of people within a certain category. They help gather data about a certain number of people and that will help us understand and assume the aim of the questionnaire for people all over the world. In addition to that, questionnaires are a flexible concept, which means they can be used in many different contexts. For example, they can be used to find out a percentage of people under 20 years old who own a mobile phone in Dubai. If the questionnaire is carried out in the way of a survey and 500 people who are under 20 years old complete it, we can generally assume approximately how many people under 20 years old own a phone in Dubai. This means that if we can get a certain number of people to answer the same question or set of questions, we can make a judgement of what most people think or do without asking every single one of then. This is the reason why questionnaires and surveys play a very important role in research about the general public population. It helps us understand what most people think or do, depending on the questions. Also, questionnaires can be used for testing people's knowledge about a certain topic. As an example, if we ask 1000 people from all over the world to identify what a strawberries are, we can find out people's knowledge about fruits. Another way a questionnaire is used is to analyze people's opinions and make a decision based on the majority of the result. For example, a restaurant could have the idea of changing a certain appetizer, if they ask people which idea they prefer, they can form a decision of whether to change the appetizer on not depending on what the majority of the people prefer. Also, another example is to analyze the behavior of a certain age group and compare it to another based on a set of questions that show ones behavior and actions. Basically, to sum up, questionnaires and surveys can be used for a variety of purposes, including collecting data, patterns and research about opinions, expectations, knowledge, preferences, behavior etc. 


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